Blog

Get Paid To Build Your List? This Is BIG.

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If you think you need a big list to be successful with Email marketing, you’ll like this…. My friend Jonathan Mizel is a ninja-level master of email drops. This guy spent the past 20...

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How NOT To Be A Marketing Wimp In 2016

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Imagine if you could get a 50% to 100% response rate from your marketing in 2016 while the rest of the world battles for a wimpy 10% (or less) response rate… You can. But...

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How To Follow The Money…

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I’ve always been dumbfounded as to WHY so few follow the money when the signs are ALL right there, right in front of their eyes… Are they blind? Or, are they being blinded? Sadly,...

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Ugly Trend Unfolding As We Near 2016…

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Many think I am against Email because my Mobile Marketing company emphasizes “SMS Text Marketing” as a key, emerging means of connecting and communicating with customers or team members. Not true. Key word here:...

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Get 6 To 8 Times Better Results With This…

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Here’s the deal… Right now THE top performing businesses in the world are pouring time, energy and money into getting their Mobile Marketing right. Check out this Info-Graphic below that tells the whole story...

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The Incredible ROI Of Investing In Mobile

All marketing is an investment. You put your money on the line and watch as its value shrinks, flat lines — or grows beyond your wildest imagination. But with ads, unlike other types of investments,...

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The VIP Power Day In Miami

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I just recently launched, for the first time in a long time, a one day, LIVE in-person consulting & strategy day led by me, along with my team, here in beautiful Miami, Florida. Most...

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Why You Can’t Afford to Wait To Go Mobile

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Remember the days when you had to look everything up in the phonebook? When offices still weren’t using email? Or when even major businesses didn’t yet have websites? It seems unbelievable now that we...

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QR Codes Demystified

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Seemingly out of nowhere, they appeared — those black-and-white boxes that look like static on an old television screen. By now, most of us have grown to recognize those symbols as QR codes. We’ve seen...

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Why Your Brand Depends on Mobile Optimization

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What if your brand could build a never-ending connection with your consumer? If you think it sounds too good to be true, think again. Today’s smartest brands have cracked the code on connection. Take...

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The One Video.. They Hope.. You Never See..

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This powerful video I’m about to show you has the Internet Marketing world up in arms, upset, uncomfortable, annoyed… you get the picture. IT will shock many, upset plenty, but make a select few...

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Are You An Inbox Wimp? (This Video Tells You)

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I just read a cool direct response marketing study about a business that was promoting an event to the public… They did the ultimate “split test” from their TV commercials… 1. They asked half...

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The REAL Reason So Many Fail Online…

Stress and frustration

If you’re like me, you’re sick and tired of all the get-rich-quick ‘Internet Marketing‘ programs out there that claim how rich you can get with a few clicks of a mouse. What you may...

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Customer Connection Secrets: Part 1 Of 2

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In our increasingly fast-paced chaotic world, nobody has the time, energy, or desire to be marketed to. Thanks to technology, we have been empowered with almost limitless knowledge. With this knowledge, we very seldom...

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Get Mobile Friendly or Get Lost

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“It’s safe to say mobile SEO is now a requirement for mobile commerce.” This is a direct quote from Brian Klais, president of mobile marketing firm Pure Oxygen Labs LLC and a mobile search...

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SMS Text Vs. Push Notifications

mobile strategy, mobile marketing, mobile push notifications, mobile messaging, text message marketing, sms marketing, sms strategy

Every time you download an app, you get a prompt from the app asking you if you would like to receive push notifications. In case you aren’t familiar with the term, push notifications are...

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Profiting From The New MobileNet

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There’s no looking back. The Internet is here to stay. How we access it, however, is a completely different story. The old Internet is a thing of the past. The new MobileNet is the...

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Ugly Trend Unfolding As We Near 2015…

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Many think I am against Email because my Mobile Marketing company emphasizes “SMS Text Marketing” as a key, emerging means of connecting and communicating with customers or team members. Not true. Key word here:...

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SMS vs. Social Media

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The very nature of mobile HAS been social from inception before social networks ever came on the scene. Sending texts, instant messages, and pictures to each other served as mobile social media pre-dating MySpace....

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SMS vs. Apps

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The mobile universe is crammed with several million apps and several billion text exchanges. Advertisers have inhabited an iota of this universe where they use apps and texts to try and engage their audience....

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Move Over TV, Mobile Is Becoming The 1st Screen

We have become digital multitaskers

Attention is already scarce in today’s cluttered and congested world. In the advertising world, getting audience attention is even more of a pipe dream, especially in the realm of television. If the networks and cable...

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Multiple Streams Of Business Communication

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You’ve certainly heard that it is better to have multiple streams of income rather than a single income stream. Well, I’m here to tell you, if you are a business owner or entrepreneur it’s equally important...

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5 Ways To Build Your SMS List

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Even if you’re not a faithful reader of our blog, you are well aware of how ubiquitous text messages are in today’s mobile world (unless you’ve been living under a rock for the past...

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5 Reasons Why SMS Marketing is Like Dating

text message marketing, sms marketing strategy, sms marketing, text message marketing strategy

Any and all of your relationships worth having take time and commitment to develop; they don’t happen overnight. Business relationships, or rather the relationships you have with your customers, follow this mantra as well...

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The Most Dangerous Number In Business

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…Is ONE. ONE income stream. ONE product or service. And the biggie… ONE means of “communication” with your prospects and customers. Today, over 95% of business owners and entrepreneurs ONLY communicate with their prospects...

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5 Reasons Why SMS Marketing Is Better Than Banners

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The amount of money spent on advertising in all forms is staggering enough to be its own headline. Several content publishers will not hesitate to rely on these statistics to create newsworthy/buzzworthy articles. Hundred...

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The Decline of the TV Commercial

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Americans watch a lot of TV. But just because we watch a lot of it doesn’t mean we’re very receptive to commercials (unless they’re being aired during the Super Bowl.)  As a marketer, common...

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4 Ways To Make A Website That Converts

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I wrote an article emphasizing the utmost importance of optimizing your site for mobile devices. You can click here if you haven’t read it already or if you aren’t yet convinced to optimize your...

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Optimize Your Site for Mobile…Or Else!

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I’m shocked that I have to write an article about optimizing sites for mobile. I’m shocked that this is an issue that needs to be written about considering how explosive the growth in mobile...

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Four Warning Signs of Campaign Ad Fraud

3d man tied with text 'fraud' after committing crime.

Long before the Mad Men of Madison Avenue ushered in a new era of marketing, we have and continue to be plagued by false advertising. And this is not just happening on the consumer...

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Retargeting A.K.A. Shadow Advertising

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Last week, Twitter announced that it was buying TapCommerce, a burgeoning mobile Ad tech startup that specializes in mobile retargeting, for the cool price of $100 million. Not bad for a very young company...

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Are You An Inbox Wimp?

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I just read a cool direct response marketing study about an Aquarium that was promoting it’s new aquatic show to the public… They did the ultimate split test from their TV commercials… 1. They...

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Mobile Web Is A Better Marketing Tool Than Apps

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We’re living in an app-olcalypse right now. So many apps have proliferated the market and millions of handsets, changing the way we communicate with each other, do business, travel, and so much more. Yeah,...

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Mobile Video is On The Rise

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Mobile video ad spending and viewership is on the rise with no signs of slowing down or stopping. Content makers, publishers, and advertisers alike are finding new ways to engage mobile users with both...

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What the heck is Native Advertising?

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What the heck is native advertising and why has it been getting a lot of buzz in the advertising world lately? Simply put, native advertising is just another term for advertorial or sponsored content....

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Use SMS and Make Your Marketing Easier

Like any other marketer or business owner, you must feel inundated especially with the mobile revolution upon us. With lofty goals in front of you to increase brand awareness and sales and SO many...

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